Franchise Advertising, Marketing & Sales Support
FranSource’s experienced franchise consultants are well qualified to assist your company with its franchise advertising, marketing and sales needs. We have an excellent track record of helping clients attract qualified franchise candidates. Our services include:
Franchise Sales Assistance
The FranSource sales team can assist with every level of the sales process, from contacting initial inquiries to assisting with Discovery Day visits for franchise candidates. Our sales and marketing experts have extensive experience in franchising and are well qualified to support our clients' efforts on an ongoing basis. Sales consulting services are customized based on the needs of the client. Please contact us for additional details.
Franchise Sales Forms & Materials
We design and produce franchise sales forms and materials for use during the franchise sales process. Examples include:
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Franchise Lead Form
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Personal Profile Form
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Sales Letters & Emails
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Preliminary Consideration Form
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Franchise Application
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Franchise Financial Information Form
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Disclosure Document Request Form
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Nondisclosure Statement
Franchise Marketing Materials
Our marketing specialists assist in producing a wide range of sales and marketing materials, ranging from full-color brochures to comprehensive PowerPoint presentations.
Franchise Sales Procedures / Franchise Development Manual
We consult with you to establish appropriate franchise sales procedures for the franchise operation. As part of this process, we produce a Franchise Development Procedures Manual that outlines your company's franchise sales development process. The Manual is designed for use by franchise sales personnel as both a training manual and an ongoing reference guide. The Development Manual includes the following:
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Franchise Compliance Procedures
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Franchise Sales Procedures
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Contacting Candidates (processes, scripts, Q&A’s)
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Qualifying Prospective Franchisees
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Disclosing Prospective Franchisees
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Franchise Discovery Days (onsite visits)
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Franchisee Selection Process
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Franchise Opening Requirements & Time-line
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Executing the Franchise Agreement
Franchise Sales Training & Staffing
FranSource offers assistance in determining staffing requirements based on the client’s franchise operation. We also develop and coordinate training programs for employees involved in the franchise operation.
Franchise Advertising & Marketing
FranSource assists in developing the Advertising & Marketing Plan for the franchise operation based on a specified budget. Support includes:
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Establishing an appropriate franchise advertising budget based on your company’s goals
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Recommending appropriate franchise advertising and marketing programs
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Analyzing various Internet franchise advertising portals to determine appropriate sites to promote the franchise opportunity
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Establishing an Internet Advertising Plan
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Negotiating advertising rates
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Producing a franchise advertisement for use on the selected advertising portals
Franchise Opportunity Section of the Web Site
To further promote the franchise opportunity, we provide design and copywriting assistance to develop a Franchise Opportunity section on your company's web site. If requested, we also offer complete web site development and design services. Capabilities include creating individual "home pages" that permits each franchisee to customize pages on the company's web site, specific to the franchise location.
Web Site Development and Design
FranSource offers cutting-edge web site design and development using Web 2.0 platforms. This allows your company to customize and modify the web site "in-house," without requiring timely and costly programmer modifications. In addition, the 2.0 platform permits the creation of individual "Home Pages" for franchisees, which can be customized for their local territory. We also offer full web site design and copywriting assistance. Please contact us for additional details.
Corporate Identity
The FranSource team has extensive experience assisting companies with their corporate identity needs, including: