FranSource is well qualified to assist your company with its franchise sales, advertising and marketing efforts. We have an excellent track record helping clients attract and sell qualified franchise candidates. Our support includes:
Franchise Sales Assistance
The FranSource sales team can assist with every level of the sales process, from contacting initial inquiries to assisting with Discovery Day visits for franchise candidates. Our sales and marketing experts have extensive experience in franchising and are well qualified to support our clients' efforts on an ongoing basis. Sales consultation is customized based on the specific needs of the client.
Franchise Sales Forms & Materials
Examples of the forms and materials developed by FranSource include:
• Franchise Lead Form |
• Franchise Application |
• Personal Profile Form |
• Franchise Financial Information Form |
• Response Emails to Candidates |
• Disclosure Request Form |
• Franchise Acceptance Letter |
• Candidate Nondisclosure Statement |
Franchise Sales Procedures / Sales Manual
FranSource determines appropriate franchise sales processes procedures based on the client's operation. A Franchise Sales Manual is produced that details the development process, including sales scripts, step-by-step procedures, and instructions for completing the forms and agreements. The Manual is designed for franchise personnel as both a training manual and an ongoing sales guide.
Franchise Sales Training & Staffing
FranSource offers assistance in determining staffing requirements based on the client’s franchise operation and growth. FranSource also develops and coordinates training programs for employees involved in the franchise operation.
Franchise Advertising & Marketing
FranSource assists in developing the Advertising & Marketing Plan for the franchise operation based on a specified budget. The plan outlines recommendations regarding advertising programs and includes projected costs. Additional support includes:
- Reviewing appropriate advertising and marketing programs with the client
- Analyzing and ranking various Internet franchise advertising portals.
- Preparing an Internet Advertising Plan for the client based on a specified monthly budget.
- Negotiating advertising rates with Internet franchise advertising portals. On average, FranSource clients save over $8,000 annually based on discounts negotiated by FranSource.
- Producing the franchise advertisement for use on the selected franchise advertising portals.
- Directing the client in submitting applications for national franchise publication listings.
Franchise Marketing Materials
FranSource' marketing specialists assist in producing a wide range of sales and marketing materials, ranging from full-color brochures to comprehensive PowerPoint presentations.
Corporate Identity
The FranSource team has extensive experience assisting companies with their corporate identity needs, including:
- Logo Design
- Stationary and Business Card Design
- Vehicle Wraps
- Signage
Website - Franchise Opportunity Section
FranSource offers assistance in developing the design and content of the Franchise Opportunity section of the client's website. This section is a valuable tool in promoting the franchise.
Web Site Development and Design
FranSource offers cutting-edge web site design and development using Web 2.0 platforms. This provides clients with the ability to customize and modify the web site "in-house," without requiring timely and costly programming modifications. In addition, we offer full design and copywriting assistance to ensure the client's web site projects the image and message the company seeks to convey.
In addition to the FranSource web site, examples of web sites we have designed can be viewed by visiting Bella Vita and MyPoolPro. These site were designed and programmed by the FranSource team.